Marketing & ROI
Working out where your bookings come from, what they cost, and what they are worth.
3 articles
Articles in Marketing & ROI
- How to Measure Restaurant Marketing ROI Using Booking DataImpressions and follower counts are the wrong denominator for a restaurant. Here are the four numbers that decide a marketing budget, how to work out what a cover is really worth, and the traps that make good campaigns look bad.Updated 23 June 2026Read More
- How to Track Restaurant Bookings from Instagram and FacebookSocial sends real bookings and reports almost none of them back. Here is how to tag the four placements that matter, carry tracking through a link-in-bio page, and judge content by covers instead of likes.Updated 9 June 2026Read More
- How to Track Reservations from Google Business ProfileYour Google listing is probably the single biggest source of bookings you have, and almost certainly the least measured. Here is how to tag every placement on the profile so you can tell Maps apart from Search apart from a post.Updated 26 May 2026Read More
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