Add tracking links to Google Business Profile

For most local businesses, the Google listing is the single biggest source of new customers — and the least measured. Adding a tracked booking link to your Google Business Profile turns that traffic into a number you can actually report on.

Step 1 — Create the linkCopy link to section: Step 1 — Create the link

1. 1Open Marketing Tracking in the Partner Portal.
2. 2Name it something like “Google listing — Riverside”.
3. 3Set the source to the Google Business Profile preset.
4. 4Give it a campaign name you will keep, such as “google-listing-evergreen”.
5. 5Select the location this listing belongs to.
6. 6Choose the destination booking flow, save, and copy the custom booking link.

Step 2 — Add it to your Google listingCopy link to section: Step 2 — Add it to your Google listing

Google’s interface changes fairly often, and the exact field name depends on your business category. The general path is consistent:

1. 1Sign in to the Google account that manages the listing and open your Business Profile — from Google Search, Google Maps, or the Business Profile manager.
2. 2Choose Edit profile.
3. 3Find the links section — depending on your category this is labelled Bookings, Appointment links or Reservations.
4. 4Paste your tracked booking link into that field.
5. 5Save, and give Google time to review the change — updates are not always instant.

Step 3 — Test itCopy link to section: Step 3 — Test it

1. 1Use the open/test action on the tracking link in the portal to confirm it loads the right booking flow.
2. 2Then find your listing in Google as a customer would, and click the button on the listing itself.
3. 3Check the booking flow opens with the correct location preselected.

A note about third-party booking providers on GoogleCopy link to section: A note about third-party booking providers on Google

Some listings already show a booking button supplied by a directory or aggregator that Google has connected automatically. That button is not yours and its bookings will not carry your tracking. If you want your Google traffic attributed to Seatingly, make sure your own tracked link is the one in the booking or appointment field.

Reading the resultsCopy link to section: Reading the results

Bookings from this link appear under the Google Business Profile source in Marketing → Insights (/app/marketing/insights) and as filterable rows in Reports → Bookings (/app/reports/bookings).

• The attribution window is 30 days, which suits Google traffic — people often look you up, then book later in the week.
• A guest who reaches your booking page by typing your website address instead of clicking the listing is correctly labelled Direct/Unknown. Google will always be undercounted relative to its real influence.
• Comparing weeks before and after you add the link is the fastest way to see the difference.

If bookings are not showing up against this source, work through Troubleshoot missing campaign attribution.