Track email campaign bookings

Email is usually the cheapest booking channel a business has, and the easiest to under-value — open rates say nothing about covers or appointments. A tracking link tells you how many bookings each send actually produced.

Create a link per send, not per listCopy link to section: Create a link per send, not per list

Give every campaign its own link so you can compare sends against each other over time.

1. 1Go to Marketing Tracking at /app/business/widget/tracking.
2. 2Choose the Email source preset — or SMS for text messages.
3. 3Set the campaign name to the send, for example “newsletter-2026-08” or “winter-menu-announcement”.
4. 4Add a medium such as “newsletter”, “transactional” or “win-back” so you can group sends by type.
5. 5Use the content field for A/B variants, e.g. “subject-a” and “subject-b”.
6. 6Select the location or locations, choose the destination booking flow, save, and copy the link.

Put the link in your emailCopy link to section: Put the link in your email

• Use the full tracked link as the destination of your main "Book now" button.
• If you have several booking calls to action in one email — a button at the top and a text link at the bottom — you can give each its own content value to see which position works.
• Include the link as visible text somewhere too. Some recipients read in plain text, and some forward the email to a friend.

https://seatingly.com/book/YOUR_BOOKING_LINK?ref=TRACKING_ID

Email platforms that rewrite your linksCopy link to section: Email platforms that rewrite your links

1. 1Send a test email to yourself.
2. 2Click the booking button as a recipient would, not from the preview pane.
3. 3Look at the URL you land on. If ?ref= is still there, you are fine.
4. 4If it has gone, turn off click tracking for that link, or use your email tool’s option to preserve query strings.

Attribution is preserved through redirects, so a redirect on its own is not a problem — the problem is only a redirect that discards the parameter.

Attribution timing for emailCopy link to section: Attribution timing for email

Attribution is resolved when the guest opens the link, held for 30 days, and stored immutably on the resulting booking. That window suits email well: a Tuesday newsletter that produces a booking for a birthday three weeks later is still credited to the send.

Reading the resultsCopy link to section: Reading the results

Filter by source in Reports → Bookings (/app/reports/bookings) to see individual bookings from a send, or open Marketing → Insights (/app/marketing/insights) for the campaign-level view with attributed revenue.

• Email usually shows a high conversion rate — the audience already knows you.
• Compare completed bookings, not just confirmed ones, to see whether a discount send brought people who actually turned up.
• If you record what a send cost — a design fee, an SMS bundle — you get cost per booking and ROAS alongside your paid channels.

Not seeing your email bookings attributed? Start with Troubleshoot missing campaign attribution, which covers link rewriting in detail.